Camp Crimson
Camp Crimson is OU’s orientation camp for incoming freshmen. In 2021, I was given the opportunity to serve as a part of the team that completely re-imagined the way Camp Crimson ran. Previously, it was a 5 week long program in the middle of summer that ran a separate but similar session each week, serving â…• of the freshman population at a time. We re-designed it to be compacted into an 8-day long camp experience at the end of the summer, serving the entire freshman population at once after they had all moved into their living situations.
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Logo Identity
I was tasked with re-branding the entirety of Camp Crimson, using updated fonts and colors as well as creating a new logo for camp. Staff and camper t-shirts, swag materials such as water bottles and fanny packs, and social media branding all received these updated treatments.
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Photography
Additionally during camp crimson, I was also tasked with being one of the photographers for the 8 days. I focused my photography on campers enjoying themselves at our events and wanted to capture the joy they had for experiencing new things in college for the first time.